Mercy Urgent Care is proud to announce that it took home three awards — one silver and two bronze — at the 37th annual Healthcare Advertising Awards, the oldest, largest and most widely respected health care advertising awards competition in the country. The awards, sponsored by Healthcare Marketing Report, are judged based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
This year, Mercy took home a silver prize in the Special Video category for its marketing video (click here to watch) and two bronze-level prizes for Annual Report design and for TV Advertising – Single Spot. All three projects were created in collaboration with Elly Wells, Inc. + Mark Wilson.
This year, more than 4,200 entries were received, making this year’s awards the largest health care advertising competition and one of the top 10 largest of all advertising awards competitions in general. A national panel of judges reviewed all entries based on the criteria listed above, and recognized 341 entries with gold awards, 290 entries with silver awards and 240 entries with bronze awards.
The complete listing of the Healthcare Advertising Awards winners can be found at this link. (Mercy’s TV Spot award is currently incorrectly listed as a radio award, but a correction to the website is in the works.)